when a man named began selling inexpensive reproductions of 18th and 19th century traditional english furniture. he advertised his mahogany-finished butler''s tables home and nightstands in magazines, then shipped the unassembled items to customers, who put them together in their homes. the name was idea. he associated the most glorious days of the british empire with india, and its crown jewel, the decorating city of . he hoped everyone would make the connection. they didn''t but that was the least of his problems. in 1978 was strictly mail-order. sales totaled home $1.5 million, and the company was losing money.a new direction then along came canadian robert who found out about the company and was impressed by the quality of the products and the reasonable prices.purchased the rights to develop the company in canada, which included access to the overseas supply channels harper had established, mainly in taiwan. back in toronto, decided to put ''s products into small stores in shopping malls. he believed the concept would attract "impulse shoppers" looking for an attractive product at a very good value.

when a man named began selling inexpensive reproductions of 18th and 19th century traditional english furniture. he advertised his mahogany-finished butler''s tables home and nightstands in magazines, then shipped the unassembled items to customers, who put them together in their homes. the name was idea. he associated the most glorious days of the british empire with india, and its crown jewel, the decorating city of . he hoped everyone would make the connection. they didn''t but that was the least of his problems. in 1978 was strictly mail-order. sales totaled home $1.5 million, and the company was losing money.a new direction then along came canadian robert who found out about the company and was impressed by the quality of the products and the reasonable prices.purchased the rights to develop the company in canada, which included access to the overseas supply channels harper had established, mainly in taiwan. back in toronto, decided to put ''s products into small stores in shopping malls. he believed the concept would attract "impulse shoppers" looking for an attractive product at a very good value.

for more information please call or visit your local store or call. you can use the store locator feature on the web site to locate the store nearest you.designer sales we also offer a professional discount for designers in the trade. if you are a practicing designer with credentials, we decorating are pleased to invite you to join our . as a member you will receive many special privileges. designer circle card privileges20% off all regular price purchases on behalf of a client receive catalogs filled with distinctive home furnishings receive notice of exciting new arrivals and special events please visit your local store to pick up an application or contact us with your home mailing address at eslaught@us.co.com and we will be decorating glad to send you an application.